Barbara Martin Coppola

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Barbara Martin Coppola

Board Member and Former CEO of Decathlon
Barbara Martin Coppola has served as CEO of Decathlon, where she led the company’s transformation with a strong focus on purpose, sustainability and innovation. She brings more than 25 years of international executive leadership experience across technology, digital transformation and consumer businesses.

Previously, she was Chief Digital Officer at IKEA and held senior leadership positions at global companies including Google, Samsung, Texas Instruments and Grubhub.

Today, Barbara serves on the boards of Patagonia and INSEAD. Alongside her executive and board experience, she is a recognised public speaker and a strong advocate for business as a force for positive impact.

Barbara holds a Master’s degree in Telecommunications Engineering from the Polytechnic University of Madrid, a Master’s degree in Mobile Engineering from ENST Paris and an MBA from INSEAD. She has also completed an Advanced Management Programme at Harvard Business School.

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